Your homepage is the first impression homeowners get. If it's not doing its job, you're losing leads before you even get a chance. Here's how to fix that.
1. Strong Headline with Local Relevance
Your homepage headline should clearly say what you do and where. Example: “Trusted Roofing Contractor Serving Austin, TX”. Make it immediate and location-focused.
2. Call Buttons and Quote Forms
Add a sticky “Call Now” button and a quick quote form near the top. Make it ridiculously easy to reach you from desktop or mobile.
3. Real Photos of Your Roofing Work
Use actual project photos, not stock images. A simple before/after slider can build massive trust instantly.
4. Trust Signals (Reviews, Badges, Years in Business)
Include reviews, association badges, and “20+ Years of Roofing Experience” text near the top. These details close deals.
5. Service Area and Local Keywords
Mention your city and service areas right on the homepage. This helps with SEO and shows customers you're local and relevant.
6. Lead Capture That Works
Add a short form (name, phone, zip) with a clear CTA like “Get a Free Estimate.” Make sure it’s above the fold and loads fast.
7. Speed + Mobile UX
Your homepage must load in under 3 seconds and work perfectly on mobile. Over 70% of roofing traffic is on phones.
Final Thoughts
A great homepage turns visitors into leads. Follow these steps and your site becomes a 24/7 salesperson for your roofing business.
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