Discover the most common website problems we see when auditing roofing contractor websites — and how fixing them can boost your leads and sales dramatically.
1. No Clear Call-to-Action (CTA)
If visitors aren’t sure what to do next, they’ll leave—and so will your leads. Make sure every page has a clear, visible CTA like “Get a Free Quote” or “Book Roof Inspection.” Repeat the CTA near the top and bottom of every page.
2. Outdated Design
A website that looks like it was built in 2010 signals that your business may be behind the times. Modern design isn’t just about aesthetics—it’s about usability, credibility, and conversion. Use a clean layout, readable fonts, and high-quality visuals.
3. Slow Load Times
Over half your visitors will leave if your site takes longer than 3 seconds to load. Compress images, reduce unused scripts, and choose a fast hosting provider. Roofing leads won’t wait.
“Speed = trust. Slow = lost leads.”
4. Not Mobile-Friendly
Over 70% of roofing website traffic comes from mobile. If your site isn’t responsive and intuitive on a phone, you’re missing leads daily. Buttons should be tap-friendly, fonts legible, and navigation simple.
5. Missing Trust Signals
No testimonials, badges, or photo galleries? That’s a problem. Social proof builds trust. Add “Before & After” galleries, certification badges, and real customer reviews prominently across your site.
6. Weak or Generic Copy
Avoid bland headlines like “We do roofs.” Speak directly to pain points: “Leaking roof after the storm? We’ll fix it within 48 hours—guaranteed.” Copy should feel personal and focused on outcomes, not features.
7. Ignoring Local SEO
Roofing is local. If your site doesn’t mention the areas you serve or isn’t optimized for searches like “roofing contractor in [Your City],” you’re invisible in Google. Add local keywords, service area pages, and Google Business integration.
8. Broken Forms or Phone Links
If your contact form doesn’t submit or your phone number isn’t tap-to-call, you’re killing conversions. Test forms regularly. Make phone numbers clickable on mobile.
9. No Analytics or Tracking
Without site tracking, you’re flying blind. Set up Google Analytics and event tracking to monitor calls, form submissions, and user flow. Then optimize based on real data.
10. Not Telling Your Story
People buy from people. Share your story, your team, and your values. Add real photos. Let homeowners connect with the human side of your roofing company.
Final Thoughts
Your website is your 24/7 sales rep. By fixing these 10 mistakes, you’ll build more trust, convert more leads, and grow your roofing business online. Start with just one change—and let momentum build from there.
See Your New Homepage, Free.
Ready to transform your roofing business? We'll provide a custom homepage redesign concept, showing you exactly how a high‑converting website can triple your leads—with no obligation.